Web design · Google profile · Support · from Detmold
Website, Google Business Profile, ongoing maintenance and custom digital solutions for small businesses, freelancers and practices in East Westphalia-Lippe – with one permanent point of contact and transparent fixed prices.
Sound familiar?
Many small businesses have no IT or marketing department of their own. Digital tasks happen on the side – and that is why they often get left behind.
It looks dated, loads slowly or is hard to use on a smartphone.
Opening hours, services or contact details in the business profile are no longer correct.
Praise and criticism are publicly visible – but nobody responds.
Website here, hosting there, Google profile somewhere else – every small task turns into a search.
Logins are scattered, responsibilities are unclear and small changes take weeks.
In the end it is unclear what is really needed – and what just costs extra.
Instead of many separate providers, you have one permanent point of contact for your entire digital presence. You tell me what should change – I take care of it.
Services
Four clearly defined service areas – bookable individually or combined. You get exactly what makes sense for your business. No more, no less.
Modern, fast and responsive websites for small businesses and freelancers.
Price: from €749 one-time
View website packagesPeople looking for you locally usually find you on Google first. The information there should be correct.
The goal is a complete, up-to-date and professionally maintained business profile. Google rankings are not guaranteed – they depend on many factors that nobody controls alone.
Price: €319 one-time
View Google pricingMany business owners don’t need their own marketing department – they need someone who reliably takes care of things. TheDashLabStudio can take over ongoing support if you wish.
Price: from €14 per month
View support packagesNot every problem needs off-the-shelf software. Sometimes a small, precisely fitting solution is better.
Price: from €490Based on an individual effort estimate.
Discuss a solutionReference
Here I present selected projects – with the consent of the respective clients. That is why you will not find any invented reviews or sample clients here.
Dental practice in Paderborn-Elsen, Germany
A new practice website with online appointment requests, downloadable patient documents and a self-assessment for patients – fully in German, English and Romanian. I look after the website and documents on an ongoing basis.
Note: the new website is finished; it has not yet gone live under the practice domain.
Pricing
Before the project starts, you know exactly what is included and what it costs.
Websites
One-time project prices. What’s included is agreed in writing before the project starts.
A professional one-pager for freelancers and small businesses.
€749 one-time
Request StartIncluded
Hosting not included.
My recommendation
A website with a home page and up to 5 content pages.
€1,179 one-time
Request BusinessEverything in TDLS Start, plus
An extensive business website for larger requirements.
from €2,799 one-time
Discuss your projectPossible services
The price is set after the initial consultation.
All prices are final prices. In accordance with § 19 UStG (German small business regulation), no VAT is charged.
Website with support
If you have your website looked after once it is live, you pay less for the project. The bundle price only applies when you book support for at least 12 months.
€599 one-time on its own €749
RequirementTDLS Website Care or TDLS Complete for at least 12 months
Request Start + supportMy recommendation
€949 one-time on its own €1,179
RequirementTDLS Website Care or TDLS Complete for at least 12 months
Request Business + supportfrom €2,239 one-time on its own from €2,799
RequirementTDLS Website Care or TDLS Complete for at least 12 months
Request Professional + support€159 one-time on its own €319
RequirementTDLS Local for at least 12 months
Request Google profile + LocalAll prices are final prices. In accordance with § 19 UStG (German small business regulation), no VAT is charged.
Google Business Profile
One-time services for a complete and correct business profile.
Audit and optimisation of an existing business profile.
€319 one-time
Request optimisationIncluded
No ongoing costs.
Creation or takeover and basic setup of the business profile.
€319 one-time
Request setupIncluded
Verification is carried out by Google. Whether and when Google verifies a profile is not in the hands of TheDashLabStudio and therefore cannot be guaranteed.
The goal is a complete, up-to-date and professionally maintained business profile. Google rankings are not guaranteed.
All prices are final prices. In accordance with § 19 UStG (German small business regulation), no VAT is charged.
Ongoing support
The project doesn’t end at launch. If you like, hosting, maintenance and your Google profile can be handled by one person. If not, you don’t have to book any of it.
Website hosting incl. SSL and availability monitoring.
€14 per month
Request hostingIncluded
Domain costs may apply separately depending on the domain.
Hosting, technical support and minor content changes.
€77 per month
Request Website CareIncluded
Unused time does not roll over. Larger changes are announced in advance and charged separately.
Fully looked after
Website and Google profile fully looked after – with twice the time for changes.
€189 per month
Request CompleteIncluded
Additional work outside the package: €85/hour
For medical and dental practices
Website, Google profile and practice documents in one hand – for multilingual practice websites.
€329 per month
Request Practice SupportIncluded
Google profile only
Ongoing support for your Google Business Profile – for businesses that manage their website themselves.
€109 per month
Request LocalIncluded
Contract terms and notice periods are set out transparently in the offer before we start.
All prices are final prices. In accordance with § 19 UStG (German small business regulation), no VAT is charged.
Additional services
Anything beyond a package is billed transparently at a fixed hourly rate.
Hourly rate
€85 / hour
Billed in 15-minute increments.
Travel costs for on-site appointmentsper km, there and back€0.30/km
All prices are final prices. In accordance with § 19 UStG (German small business regulation), no VAT is charged.
To avoid misunderstandings later:
Process
Free initial consultation. You tell me where things are stuck – I listen and ask questions.
What already exists? What works? What is actually needed?
You receive a clear description of services and a fixed price.
Design, technology and content are implemented. You see interim results and give feedback.
After your approval, the project goes live. If you wish, TDLS then takes over ongoing support.
Why TheDashLabStudio
No agency detours and no unnecessary systems – instead clear agreements and a point of contact who knows your project.
You talk directly to the person who builds your project.
Before the project starts, it is clear which services are included.
Technical decisions are explained in plain language.
Not every business needs ten different systems.
Support and changes can still be taken care of after your website goes live.
Standard package, individual extension or a completely custom solution.
About me
My name is Kevin Hogg, owner of TheDashLabStudio in Detmold, Germany. My aim: practical digital solutions that solve real problems.
I bring many years of professional experience in organisation, logistics, process optimisation and team leadership – so I know what everyday work in small businesses looks like. Through training and many projects of my own, I have specialised in web development, digital visibility and structured business systems.
Many of my tools grew out of my own needs. There is software for almost every problem – but not all of it fits real everyday work.
As an owner-run business, I work with you directly: no sales layer, no changing contacts, clear agreements.
How I work
Own products
Alongside client projects, I build my own dashboards – born from the same everyday problems. They show how I work: clearly structured, ready to use, without unnecessary tech.
Bookkeeping for the self-employed in Germany: income statement (EÜR), VAT with ELSTER reference, invoices, depreciation and staff.
View on Etsy (Self-Employed Dashboard 2026 Ultimate, opens in a new tab)Bookkeeping dashboard under § 19 UStG with invoices, logbook and ELSTER form assistance.
View on Etsy (EÜR Small Business 2026 Pro, opens in a new tab)Record income and expenses and prepare the Anlage EÜR – as an offline web app.
View on Etsy (EÜR 2026 Template for Small Businesses, opens in a new tab)For couples and singles: split expenses fairly, pay off debt, reach savings goals. German/English.
View on Etsy (SmartCapital, opens in a new tab)Monthly budget, accounts and fixed costs at a glance – deliberately lean.
View on Etsy (Simple household book, opens in a new tab)Portfolio dashboard for ETFs and crypto with an overview of your net worth.
View on Etsy (Net worth tracker, opens in a new tab)Plan your retirement with compound interest and the 4 percent rule.
View on Etsy (FIRE calculator, opens in a new tab)Pay off loans strategically with the snowball or avalanche method, including a repayment plan.
View on Etsy (Debt payoff tracker, opens in a new tab)FAQ
A professional one-pager (TDLS Start) costs €749 one-time, a website with up to five content pages (TDLS Business) €1,179. More extensive projects (TDLS Professional) start from €2,799 – the exact price is set after the initial consultation. With support for at least 12 months, the lower bundle prices apply.
If you book TDLS Website Care or TDLS Complete for at least 12 months together with your website, TDLS Start costs €599 instead of €749, TDLS Business €949 instead of €1,179 and TDLS Professional from €2,239. Optimising or setting up your Google profile costs €159 instead of €319 with TDLS Local (at least 12 months). The monthly support is charged separately. If the support ends before the 12 months are up, the bundle discount is charged back pro rata.
That depends on what you book. Hosting through TheDashLabStudio costs €14 per month, Website Care €77 per month, full support with TDLS Complete €189 per month. On top of that there may be domain costs and – if used – costs for paid third-party services. Such costs are always disclosed in advance.
Yes. TDLS Practice Support (€329 per month) includes everything in TDLS Complete, plus web hosting in Germany, website changes in all language versions and up to 2 hours of maintenance of your existing practice documents per month. It is designed especially for multilingual practice websites.
Yes. After full payment, the website created individually for you belongs to you, unless third-party licences or services prevent this (e.g. licensed fonts, images or plugins).
The domain should generally be registered in your name. TheDashLabStudio can take over the technical administration – but you remain the owner of your domain.
No. Hosting through TheDashLabStudio is optional, unless something else has been agreed for technical reasons. Your website can also run with a provider of your choice.
This is checked in the initial consultation. Depending on the system and its condition, an existing website can be taken over, reworked or rebuilt as part of a relaunch. You will know in advance what makes sense and what it costs.
Yes. New subpages, landing pages or features can be added at any time. The effort is estimated in advance and offered at the hourly rate (€85/hour) or as a fixed price.
Yes – once as an optimisation or setup, or on an ongoing basis with TDLS Local (€109 per month) or as part of TDLS Complete. You remain the owner of your profile.
Yes. As part of the support, new reviews are monitored and answered individually – no canned replies. Reviews are never bought, faked or improperly influenced.
No. Nobody can seriously guarantee that, because Google decides on rankings itself. The goal is a complete, up-to-date and professionally maintained business profile and a technically sound website – good conditions for being found.
You contact me directly. With Website Care or TDLS Complete, minor changes within the agreed scope are already included. Without a support package, changes are charged by effort – larger tasks always only after an estimate and your approval.
At an hourly rate of €85/hour. Before larger tasks, you receive an estimate of the effort. There are no surprise extra costs.
No, TheDashLabStudio does not provide legal advice. The texts can, however, be integrated into your website technically. They are provided by you, a legal service provider or a specialised law firm.
That mainly depends on the scope and how quickly content such as texts and images is available. A realistic schedule is agreed in the offer, so you know where you stand.
All prices are final prices. In accordance with § 19 UStG (German small business regulation), no VAT is charged.
Your question isn’t listed? Just ask me directly.
You are building your business for years to come. I look after your online presence just as long.
Free consultation
In the free initial consultation, we look at your situation together and clarify which solution makes sense for your business – no obligation and no sales pressure. Write to me or simply give me a call.
